Unlock 10% Savings with New Balance Military Discount: A Complete Guide

by | Military Discounts | 1 comment

If you’re in the military, you know how important it is to find quality gear that can keep up with your demanding lifestyle. New Balance, a brand renowned for its comfortable and durable footwear, has a special offer just for you. The New Balance military discount is a fantastic way to get top-notch athletic shoes and apparel without breaking the bank.

This discount isn’t just a token gesture; it’s a substantial saving that acknowledges your service and sacrifices. Whether you’re training for a marathon, hitting the gym, or just need reliable everyday sneakers, New Balance has got you covered. Keep reading to learn how you can take advantage of this exclusive offer and make the most out of your next New Balance purchase.

Exploring the New Balance Military Discount

What Is the New Balance Military Discount?

The New Balance military discount offers a 10% discount on most products to active duty service members, veterans, National Guard members, Reservists, and their dependents. This special offer extends to both footwear and apparel, providing valuable savings for those who serve or have served in the military. It reflects New Balance’s appreciation for military personnel’s dedication and sacrifices.

How to Qualify for the Discount

To qualify for the New Balance military discount, you must verify your military status through the ID.me platform. Follow these steps:

  1. Sign Up or Log In: Visit the New Balance website and either sign up for an ID.me account or log in if you already have one.
  2. Verify Identity: Complete the identity verification process by submitting the required documentation, such as a military ID or other proof of service.
  3. Receive Discount: Once verified, you’ll receive a discount code, which can be applied at checkout to receive the 10% discount.

This streamlined process ensures that those eligible for the discount can easily access this benefit during their purchase.

Benefits of the New Balance Military Discount

Savings on Footwear

New Balance offers military members a 10% discount on their footwear purchases. This applies to various types of shoes, such as running shoes, training shoes, and everyday wear. The discount lets you save on high-quality, durable footwear designed to meet different needs. For example, with this discount, a pair of $100 running shoes would cost only $90. The savings add up, especially for families purchasing multiple pairs.

Additional Perks for Military Members

Besides the 10% discount on footwear, New Balance provides additional perks for military members. These include access to exclusive products and early notifications about sales. Special product lines are sometimes made available only to military personnel, providing unique styles and customizations not found in regular collections. Furthermore, advanced sale alerts help you access deals before the general public, maximizing savings opportunities on premium athletic gear.

How to Apply the New Balance Military Discount

Online Application Process

To apply for the New Balance military discount online, visit the New Balance website. After selecting your desired products and adding them to your cart, navigate to the checkout page. On this page, find the “ID.me” verification section.

  1. Create or Sign In: Either create a new ID.me account or sign in to an existing one. ID.me is a secure platform used to verify military status.
  2. Verify Military Status: Follow the prompts to verify your military status. This process usually requires providing information such as your military ID or documentation of service.
  3. Apply Discount: Once verified, the 10% discount will automatically apply to your purchase.

This method simplifies the process, letting you complete your purchase without delay.

In-Store Verification

For in-store purchases, visit a New Balance retail location.

  1. Bring Documentation: Ensure you have your valid military ID or other proof of service ready.
  2. Inform Cashier: Before completing your purchase, inform the cashier that you would like to use the military discount.
  3. Present ID: Present your military ID or documentation to the cashier. They’ll verify your status manually.
  4. Apply Discount: Once verified, the 10% discount will be applied to your total purchase amount.

This in-store method offers flexibility if you prefer shopping in person and engaging with store staff.

Comparing New Balance’s Discount to Other Brands

Similar Discounts from Competitors

Nike offers a 10% military discount to active, retired, and reservist military personnel, as well as their dependents, through verification on SheerID. adidas provides a 10% discount for military members, verified through ID.me, enabling access both online and in-store. Under Armour extends a 10% discount verified via ID.me, and covers active duty military, veterans, and family members.

Here’s a quick comparison:

Brand Discount Percentage Verification Platform Eligible Groups
New Balance 10% ID.me Active duty, veterans, dependents
Nike 10% SheerID Active duty, veterans, dependents
adidas 10% ID.me Active duty, veterans, dependents
Under Armour 10% ID.me Active duty, veterans, dependents

Unique Aspects of New Balance’s Offer

New Balance includes Reservists, National Guard members, and their dependents, unlike some competitors who solely focus on active duty and veterans. The brand’s partnership with ID.me ensures a smooth verification process, with additional perks such as access to exclusive products and early sale notifications. Thus, you’ve got more opportunities to enjoy the benefits beyond just the discount, fostering a more comprehensive recognition of military service.


Taking advantage of the New Balance military discount is a great way to save on high-quality footwear and apparel. With a straightforward verification process through ID.me, it’s easy for eligible military personnel and their dependents to access this benefit. New Balance not only matches competitors’ discounts but also includes a broader range of military members, making it a standout choice. Additionally, the brand enhances its offer with exclusive products and early sale notifications, showing genuine appreciation for military service. Don’t miss out on these valuable savings and perks – verify your eligibility and start enjoying the benefits today.


post page form.


Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page (https://www.gravityforms.com/the-8-best-email-plugins-for-wordpress-in-2020/). Important: Delete this tip before you publish the form.
This field is for validation purposes and should be left unchanged.